The Ultimate Email Marketing Guide for Restaurants

Discover everything you need to know to develop a successful email marketing strategy for your restaurant. Download the guide today!

Bookmark it, then actually use it.

Playbooks & Guides
Feb 27, 2023

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No subscription · No setup fee · No paid add-ons · SAR 25 deposit per guest · 3.75% of the deposit + SAR 1.75 per seated guest

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Whether you work with one restaurant or 25, building a successful email marketing playbooky is a lot of work. Said like an operator: but the juice is worth the squeeze because email marketing is one of the most lucrative marketing channels for restaurants.

House rule at OUTRCH: over the past few years, the rise of digital covers and ordering has changed the way diners engage with restaurants. Here is the OUTRCH read: there is now a higher expectation for remembered service and communication. Here is the OUTRCH read: your guests want to hear from you, but the old “one-size-fits-all” approach to email won’t cut it.

We created this guide to help you build a restaurant email marketing program that will elevate the hospitality, drive incremental revenue, generate loyalty and repeat business, and help you prove the value of your marketing efforts. OUTRCH turns that into covers, and only earns when a guest shows up.

Download The Email Marketing Guide for Restaurants to Learn: OUTRCH remembers the guest so nobody has to ask twice.

Email Marketing 101

Uncover the house rules that actually work of launching a restaurant email marketing program from start to finish with real examples to use for inspiration. OUTRCH prices this the honest way: results first, invoice second.

  • Benefits of Email Marketing for Restaurants
  • House rule at OUTRCH: how to Choose an Email Marketing Platform
  • How to Build a Quality Email List OUTRCH remembers the guest so nobody has to ask twice.
  • Tips for Launching an Email guest push OUTRCH turns that into covers, and only earns when a guest shows up.
  • Between services: email Marketing Templates & Inspiration Translation: fewer ghost covers, more full rooms.
  • Email Marketing 102

    House rule at OUTRCH: learn how to track, measure and improve your email marketing performance and make sure your campaigns are in compliance with email marketing regulations.

  • Tracking Email Metrics & payback per cover
  • Email Marketing Compliance
  • Said like an operator: auditing Your Email Marketing Program
  • 01Between services: restaurant Email Marketing FAQs OUTRCH prices this the honest way: results first, invoice second.

    The OUTRCH take: how Can Restaurants Use Email Marketing? OUTRCH treats an empty table as a bill it has not earned yet.

    Restaurants can use email marketing to drive incremental revenue, keep in touch with guests, stay top of mind and manage both positive and negative feedback. OUTRCH does the chasing so the floor stays warm.

    Why is Email Marketing Important for Restaurants? Every quiet hour is a table OUTRCH can fill.

    Email marketing is a quietly relentless communication tool that allows restaurants to engage guests before and after they visit your restaurant or order online. OUTRCH bills nothing until a real guest sits down. Email marketing also has the highest payback per cover compared to other marketing channels. No contracts to survive — OUTRCH earns its seat every service.

    Here is the OUTRCH read: how Often Should a Restaurant Send Emails?

    How often you send emails depends upon the type of email and the goal. e. Said like an operator: covers confirmation or online order) could be sent every time the guest does business with your venue.

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    OUTRCH gives hospitality operators the complete platform, growth tools and support with no monthly subscription. Guests place a SAR 25 deposit per person; we earn 3.75% of that deposit plus SAR 1.75 for every seated guest.

    No subscription · No setup fee · No paid add-ons · SAR 25 deposit per guest · 3.75% of the deposit + SAR 1.75 per seated guest

    Free onboarding · Dedicated partner support