The holidays are your busiest and most profitable time of year, but the venues that win big aren’t waiting until December to start selling. This month-by-month guide shows you exactly what to do from August through January to drive more online revenue, fill every seat, and turn seasonal diners into loyal regulars. It’s everything you need to make this your most successful season yet.
Use this holiday playbook to unlock your full revenue potential and discover all the ways to expand your sales online within minutes!
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01First things first.
02Configure Payment Gateway
Make sure you connect your OUTRCH account to your Payment Provider, that way you can implement payment & cancellation policies, create ticketed events, and hold credit cards on file.
Click for instructions
03Edit Shift & Access Rule Settings
Override a specific date to adjust hours of operation, table capacities, guest-facing displays and offers, and payment policies for a specific holiday date.
Click for instructions
04Update default Floorplan
Update your floorplan layout and table capacities for a specific holiday or date. This can then be implemented to only activate on a desired Shift for that day.
Click for instructions
LAUNCH & PROMOTE
05September: Start selling, test demand & promote high-margin offerings
Use guest data to target previous high-spenders or holiday diners with early access offers.
Run targeted email campaigns
Use OUTRCH Marketing Automation to trigger upsells or reminders when guests book certain dates or experiences.
SCHEDULE AUTOMATED EMAILS
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DRIVE DEMAND
09October: Generate urgency, amplify visibility & start filling prime inventory
Highlight seasonal offerings & experiences on one landing page that can be featured separately from your Reservation Widget.
Create Offer Pages
Marketing private dining & company holiday party packages by implementing large party Access Rules with payment policies.
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OPTIMIZE FOR CONVERSIONS
13November: Maximize online traffic, secure final bookings & prevent drop-offs
Add top experiences to your Reservation Widget, Google listing, Instagram bio & reservation confirmation pages.
Utilize descriptions like "Only 2 seats left" or "Selling fast" to create urgency and FOMO.
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MAXIMIZE EVERY MOMENT
17December: Capture last-minute revenue, drive impulse purchases & delight guests
Push holiday classes, NYE celebrations & premium tables via our marketing tools.
Promote with text marketing
Include festive touchpoints like photo moments, personalized menus, or limited time cocktails.
Feature unique upgrades
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KEEP MOMENTUM GOING
21January: Extend the sales wave, nurture new guests & drive return visits
Use OUTRCH CRM to tag & re-target holiday guests with loyalty offers or winter exclusives.
Auto-tag guests
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